Having Creative Ideas: Dan Knowlton
This week we are joined by Dan Knowlton to talk about having creative ideas. Dan is a digital and social media marketing expert and has grown Knowlton into a multi award-winning business and has worked with brands like FIFA, Nestle, Citibank, Wahl and even the Eurotunnel! Dan has also got a fair few stamps in his passport as he travels the world to deliver his marketing expertise on stage.
What you will learn...
- Why Knowlton are focusing on behind-the-scenes content to show themselves off as a business
- How to know what to show your audience
- Why Knowlton choose to focus on video content
- Why your pitch type changes depending on who the client is
- How Dan comes up with such creative ideas
- Why doing the right research is such an essential part of the process
- Why marketers aren’t really good at ‘empathy’
- Why you should start with the weird and wonderful
- Whether or not you should walk away from an opportunity
- Knowlton’s weirdest idea EVER
- Why employing the right people has enabled Knowlton to do their best work ever
Resources mentioned in the show...
Get a chat started with Dan on his social media channels, Twitter, LinkedIn and Instagram or go to the Knowlton website to find out more about how Dan can help you.
