Brand Voice: Bethany Joy
Welcome back to the MarketEd NOT Live podcast, how’s it going? Are you enjoying season three? We hope you are. This week we are joined by Bethany Joy, a brand voice crafter who started her career in charity comms and moved into brand consultancy and copywriting for a creative agency. Bethany helps brands find their voice and writing style to show the passion and personality of their business. As well as an impressive CV, Bethany is also a speaker on stages across the UK and Europe (not right now though, obviously).
What you will learn...
- What brand voice is
- Why brand voice is so important
- How brand voice can be accidental
- How to start on the journey to defining your brand voice
- Why understanding your business and your audience is the key to creating a strong brand voice
- How to strike a balance between communicating using jargon and colloquial language for greater effect
- Why it is important to be bold in your brand voice
- Why brand voice is so much more than just ‘sounding human’
- Why you need to create a detailed set of guidelines to define your brand voice
- Why Monzo, Ohne and Flo are absolutely killing the brand voice game at the moment
Resources mentioned in this episode...
- Brand Guidelines study
- Monzo
- Ohne
- Flo
- 5 and a half steps to becoming irresistible to potential customers by talking to them in a way that connects.
- BethanyJoy.org
- Velocity Partners
- Doug Kessler
If you want to get in touch with Bethany, the best place to do so is through her LinkedIn. Send her a message and chat to her more about finding the ideal voice for your brand so you can really connect with your audience.
